This is what the decision about what to eat looks like when you put reducing carbon emissions before pleasure and nutrition. However, Hickman does illustrate very well that many assumptions about what is green are wrong.

More on Incredible Edible, the West Yorkshire project to promote local and sustainable food through encouraging people to grow it. ‘Our aim is to make our town entirely self-sufficient in food production by 2018 – and if we can carry on at the same rate as we’ve done over the past 18 months since we had our first meeting and set this initiative up, we’re going to make it.’

Eating food that’s still safe, but no longer at its best, is a way to save money and reduce waste. WRAP runs the lovefoodhatewaste.com campaign, and the article also mentions Freegans.

Buy what you need, don’t worry about use-by dates too much, buy at less wasteful shops…

Alex Renton bemoans how ethical brands have sold out to The Man.